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How progressives used traditional tactics to score an upset in Missouri - Roll Call

The group also spent $150,000 on TV ads to bolster Bush in her race against Clay, once again demonstrating progressives’ willingness to spend sizable amounts of cash. In the final days of the primary, Bush and Justice Democrats’ independent expenditure arm spent nearly three times more than Clay’s campaign on the television airwaves, according to advertising data that the Bush campaign shared with CQ Roll Call.

“Right now we have to operate within the system that we have,” Rojas said. “We held ourselves to our own standard of no corporate PAC, no corporate lobbyist money across the organization.

“We’re using traditional methods in the most progressive way possible,” Rojas said.

Meeting the moment

Bush’s campaign was able to launch its own television and radio ads, along with billboards and mail pieces, thanks to a surge in fundraising.

In her 2018 race, Bush raised $177,000. This time Bush raked in roughly $800,000 by Tuesday’s primary, according to her campaign manager, Keenan Korth. Bush’s latest campaign finance report shows fundraising only up to July 15, with a total of $569,000 raised.

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How progressives used traditional tactics to score an upset in Missouri - Roll Call
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