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By Tokoks Depans Tuesday, October 19, 2021 Traditional

Cuup Is Challenging the Traditional Bra Business Model - Adweek

Not many women think about refreshing their bra drawer, which is a consumer trend that DTC intimates brand Cuup is trying to break. “These are things that we wear every single day,” explained CMO Abby Morgan. “We should be updating them to make sure we feel supported.”

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Cuup Is Challenging the Traditional Bra Business Model - Adweek

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