Noodle Master manager Tha Yang wants people to know that the Pasadena restaurant is focused on authentic Chinese cuisine made in a traditional way.
“This is real Chinese food, it’s not Americanized,” he said of the restaurant, which had its official grand opening on Aug. 26, compete with traditional Chinese lion dancing.
The restaurant is part of a family owned company, 1919 Lanzhou Beef Noodle, that has restaurants in Australia, Los Angeles, and Miami, but the Noodle Master in Pasadena is the first in Texas.
The company’s original restaurant, 1919 Lanzhou Beef Noodle, created its menu based on traditional recipes from the northwest part of China and specializes in beef broths and noodle soups.
The noodle soup is “a light soup, and it looks clear, but the taste is very rich,” said Paul Fan, co-owner of the Pasadena restaurant and one of four partners in the international chain.
Noodle Master in Pasadena is part of the company’s expansion in the U.S. market and the first in Texas. The company chose Pasadena, the largest city in Harris County, because of its cultural diversity, said Fan.
What: A restaurant serving cuisine based on traditional recipes from the northwest part of China, with handmade noodles.
Where: 6823 Spencer Highway, Suite A, Pasadena
Website:https://bit.ly/2WcIvmI
Facebook:https://bit.ly/3ANsK4W
Said Yang, “There’s no one around here that serves handmade noodles like we do, and people don’t have to drive an hour across town in Houston to get good authentic Chinese food.”
Its menu specialty is made-to-order noodles and dumplings, and it’s the process that makes this restaurant more than just another fast-casual Asian eatery.
Customers may have to wait a few more minutes for their orders, but that’s what makes Noodle Master standout, Fan said.
“People come in to order, and then we make it fresh, and everything is handmade,” he said. “The dough and broths are prepared every morning.”
Menu items like Xiao long bao, spicy wonton soup, several types of ramen and traditional stir-fry dishes — like General’s Tao, sweet and sour, Kung Pao chicken, Mongolian beef, and a variety of tofu — may sound familiar, but the Noodle Master does things the traditional way.
The restaurant has been gradually building its brand through word of mouth.
When Americans get a taste of real Chinese food, Fan said, they want more.
“When Americans travel to China and eat Chinese food, they always say, ‘How come we don’t have this in America?’ - and that’s why we wanted Americans to know what Chinese really eat,” he said.
yorozco@hcnonline.com
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Pasadena restaurant touts traditional Chinese cuisine, handmade noodles - Houston Chronicle
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