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Driven medtech company disrupts traditional aesthetic market - Modern Healthcare

In the aesthetics industry, technology and trends are ever-changing. With innovations introduced frequently, and at even higher costs than before, some practices are struggling to stay up to date with the industry. For those just starting out, it can be difficult to build a business model from scratch along with the possible financial burden required to grow and remain competitive in the market. With these factors in mind, MedShift was established and has since serviced over 450 practices looking to not only develop their business but advance in the aesthetic space. A key component of cultivating this plan was to incorporate a transparent value-added device as a service platform. This unique business model was mutually beneficial and gave practices the extra services they needed within the device price they wanted. This would be the beginning of what was to come for MedShift, and what lies ahead for the future of the traditional aesthetic device market. 

Over the years, technology has played an important role in business operations, offering valuable data insights and information that allows businesses to be more strategic with how they deliver services in a meaningful and measurable way. Armed with years of experience in big data and systems management within the tech sector, the MedShift team knew there was something to be said for the millions of procedure details currently not collected or reviewed by anyone, and they wanted to foster a solution that addressed this gap. This data-driven focus led to MedShift’s most recent innovations, the Internet of Things platform designed specifically for medical devices. 

MedShift’s IoT meets and exceeds federal data protection requirements. It connects medical devices and offers practitioners and manufacturers access to real-time device reporting to a highly secure compute infrastructure and value-added feature sets. This data includes error reporting, comparative treatment analysis, and enhanced patient outcomes. The platform features offer an all-encompassing view of the medical device, allowing for more informed business decisions, and a look into how the devices are being used. 

MedShift is also making strides in the software realm, offering a full-service B2B eCommerce solution with payment facilitation.  This enterprise platform is tailored to fit a company's individual business needs. Back-end Oracle, SAP, and Microsoft Dynamics integration with logistics options are very common in their deployments. By incorporating lower-cost payment facilitation with the eCommerce platform, customers receive a holistic view of their transactions with any given manufacturer. The drastic savings within payment facilitation alone is one of the leading reasons manufacturers choose to work with MedShift and has given a competitive edge to the MedShift customer base.

MedShift Connect, MedShift's in-house communications and marketing agency, works within a diverse range of business verticals to deliver meaningful, measurable results and give valuable insight for those looking to elevate their brand. No matter what business objective, their team of experts is fully equipped to amplify their client's efforts and utilize their comprehensive list of services in order to serve their client's individual needs.

Since 2015, MedShift has worked diligently to address practice needs while forming relationships with manufacturers who were also looking to service those consumers. This progressive approach transitioned to over 30 leading medical devices from 9 different manufacturers, tripling MedShift’s initial device portfolio amount. This quick growth didn’t go unnoticed and led to pivotal recognition such as the Inc. 5000 list, with MedShift placing as the 15th fastest growing health company in the United States, and The 2021 Aesthetic Everything Awards, as a Top Aesthetic Distributor and Top Aesthetic Breakout Company. MedShift also received a final placement in the 2021 American Business Awards as a Gold Status recipient in the Fastest Growing Company of the Year - Up to 100 Employees” category. With something to offer for B2C and B2B consumers, MedShift looks forward to continued innovation within the industry and delivering high-value solutions to those looking to elevate their brand, business operations, and profit. With past developments and technological advances at the forefront, MedShift will continue to set a precedent for the highest standard in the aesthetics industry for years to come. 

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MedShift delivers a platform as a service to medical device manufacturers as well as individual medical practices. MedShift enables access to the latest devices and technology to remain competitive and attract new business and is disrupting the traditional aesthetic device market while adding value across the manufacturer and provider spectrum.

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Driven medtech company disrupts traditional aesthetic market - Modern Healthcare
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