Connected TV viewership has arguably been the media industry’s biggest success since the start of the Covid-19 pandemic, and marketers are expected to spend $17 billion to serve ads to those audiences next year.
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This story first appeared in the Sept. 27, 2021, issue of Adweek magazine. Click here to subscribe.
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September 27, 2021 at 07:00AM
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How the Digital Industry Plans to Woo Traditional TV Ad Dollars - Adweek
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