Transcend the Traditional with Georgia ic25 and H(OUR) Objects - officemagazine.net

Nick, where are you from originally?

I'm from St. Louis, then moved to L.A. I really like L.A. a lot but New York is so much fun. Probably because I don't live here. But being from St. Louis, you want to go to one of the two.

I feel like a lot of people who move to New York or L.A. from almost anywhere else I feel kind of resentful of where they're from. Do you feel that way at all?

No. I love St. Louis so much. I find all my friends know and it's like an ongoing joke that I can connect everything to St. Louis. I could try to bring it up in the conversation or if someone's like, "We're going to St. Louis." Everyone in the group just looks at me and they're like, "Nick." Like, Travis Scott’s Cacti— that's made in St. Louis. I rep St. Louis very hard because I don't want to feel ashamed of it. I learned everything there.

What's something that you learned there that you still refer to today?

Everything about fashion, and everything about running a brand. When I was in high school, I was walking down the street and passed this store— the only streetwear store in St. Louis. I saw they carried GOLF, so I ran in, and I'm just holding the shirt and they told me they were one of 40 stores that carried it, and they carried other brands too. And I'm like, “Holy fuck, you guys carry Supreme?" And they're like, "No." And I'm like, "All right, all right."
I became super obsessed with that store, to the point I'd go there after school every day. Finally, I got confident enough that one day I asked, "Can you guys give me homework to do? Can you guys teach me something?" And they said, ”Bring a notepad in tomorrow and write down every single brand that's in the store. And then, write the owner, write the creative director, write their competition, write who you would pair it with and then style an outfit with their stuff."

Amazing.

Eventually, they were like, "Okay, do you want to sweep the store?" Those guys really watched out for me. At the time, I was living in an apartment and had no money. I had just left college and was cut off from my family financially. My diet was like a Pop-Tart a day. That was around when I started forming my own brand, Stay Broke. But Seth, the guy that started the whole thing, just really took me under, connecting me to screen printers, showing me what it's like making a line sheet, telling me why it's important to do this, that, presentation. He would show me the line sheets from the brands I loved. Like HUF at the time, a huge brand. He would be like, "Come here. Look at these line sheets. This is how they plan their collection."

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Transcend the Traditional with Georgia ic25 and H(OUR) Objects - officemagazine.net
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