In dunnbumby’s third annual Retailer Preference Index released today, several traditional regional grocers climbed the ranks of the top 60 largest retailers in the US based on a survey of 7,000 US households that evaluates grocers on price, quality, digital, operations, convenience, discounts & rewards and speed.
On average, traditional grocers moved up two spots compared to 2018, while non-traditional grocers fell three spots, according to the report. This shift helped propel a traditional regional grocer to the top spot of the index for the first time with H-E-B usurping Trader Joe’s, which held the #1 position for the last two years.
The traditional regional grocery chains Publix and ShopRite also moved up and, for the first time, moved into the top quartile of the survey results, according to dunnhumby.
Dunnhumby attributes H-E-B’s upset of Trader Joe’s and the rise of other traditional regional grocers in part to their “sustained focus and excellence on assortment relevance and private brand” – a strategy that is helping traditional retailers go “toe-to-toe with leading non-traditional retailers,” which have held consumers’ favor since the last recession.
As H-E-B’s move up indicates, traditional retailers have spent the last decade learning from their mistakes following the last recession, and as such “standout as being just as prepared for the next economic downturn as industry superstar Costco,” and other more recession-resistant chains, including Walmart, Aldi and Dollar General, according to dunnhumby.
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January 08, 2020 at 09:56PM
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Consumers increasingly prefer traditional grocers, but a recession could change that, finds dunnhumby - FoodNavigator-USA.com
"traditional" - Google News
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