Pennsylvania-based Saladworks has partnered with Ghost Kitchen Brands in a deal that will not only double its footprint across the U.S. and Canada but better serve its delivery and in-restaurant guests, according to a press release.
The agreement will bring 60 non-traditional locations to the U.S. and 30 to Canada by the end of 2021. Many of these kitchens will live inside Walmart stores offering some seating, and all locations will have carry-out and third-party delivery.
"Saladworks is a perfect strategic partner for Ghost Kitchen Brands as we continue to grow and reinvent the restaurant industry with our unique restaurant concept," George Kottas, founder and CEO of Ghost Kitchen Brands, said in the release. "We are excited to include Saladworks' range of healthy and flavorful options to our customers allowing customizations and combinations with other brands, all in the convenience of one order."
Saladworks is part of the newly formed WOWorks family of brands. If signed, the deal will bring Saladworks into untapped markets, including South Carolina, Iowa, Idaho, Kansas, Louisiana, Missouri, Oklahoma, Oregon and Washington, as well as Canadian provinces, including Ontario, Quebec and Alberta. Fellow WOWorks brands, Frutta Bowls and Garbanzo Mediterranean Fresh, have also partnered with Ghost Kitchen Brands for expansion as part of a smaller test agreement.
"We are very excited to have Saladworks included in this growth vertical to bring our healthy, fresh concept to millions of new guests across North America," Eric Lavinder, chief development officer of WOWorks said in the release. "Ghost kitchens have already proven to be an economical and highly successful expansion tactic for us, and this new deal with Ghost Kitchen Brands will allow us to continue solidifying Saladworks as the leading fast-casual salad brand."
The deal with Ghost Kitchens marks a milestone for Saladworks in a banner year of growth. After adding more than 40 restaurants in 2020, which included non-traditional retail presences such as universities, ghost kitchens and more, Saladworks' parent company recently acquired Frutta Bowls, Garbanzo Mediterranean Fresh and The Simple Greek to form WOWorks.
In addition to Saladworks, WOWorks is also expecting significant growth for Garbanzo Mediterranean Fresh, Frutta Bowls and The Simple Greek in 2021, according to the release.
Founded in 1986, Saladworks has over 130 locations across 18 states and two countries.
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March 30, 2021 at 05:00PM
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Saladworks opening 90 non-traditional locations by year's end - Fast Casual
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