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Virtual multichannel services lift third quarter while traditional US multichannel decline slows - PRNewswire

Traditional cable, telco and direct broadcast satellite providers staunched defections in the third quarter, benefitting from broadband bundles and the return of sports programming. The traditional services still collectively lost more than 1.6 million subs in the three months ended Sept. 30 but slowed the sequential decline to 2.1%, according to Kagan estimates.

The virtual services jumped nearly 2 million in the quarter, a 19% increase sequentially that overcame the traditional losses for the first time since we began tracking the category quarterly at the end of 2018.

Additional takeaways from Kagan's third quarter report:

  • The single quarter of exceptional performance is insufficient evidence of an end to cord cutting for an industry combined total that is down 4.6% in the trailing 12 months or 4.3 million subscriptions.
  • The combined penetration of traditional and virtual subscriptions, which accounts the total households in the U.S. taking a package of live, linear channels, posted rare gains to rebound to 67.4%.
  • The percentage of households in the U.S. with a traditional multichannel subscription dropped to less than 58%.

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At S&P Global Market Intelligence, we understand the importance of accurate, deep and insightful information. We integrate financial and industry data, research and news into tools that help track performance, generate alpha, identify investment ideas, perform valuations and assess credit risk. Investment professionals, government agencies, corporations and universities around the world use this essential intelligence to make business and financial decisions with conviction.

S&P Global Market Intelligence is a division of S&P Global (NYSE: SPGI), the world's foremost provider of credit ratings, benchmarks and analytics in the global capital and commodity markets, offering ESG solutions, deep data and insights on critical business factors. S&P Global has been providing essential intelligence that unlocks opportunity, fosters growth and accelerates progress for more than 160 years. For more information, visit www.spglobal.com/marketintelligence.

Media Contact
Amanda Oey
S&P Global Market Intelligence
[email protected]
(212) 438-1904

SOURCE S&P Global Market Intelligence

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November 17, 2020 at 09:00PM
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Virtual multichannel services lift third quarter while traditional US multichannel decline slows - PRNewswire
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